Combining our expertise in design, engineering and logistics to revolutionise the way theatres, spaces and products are imagined and formed.
Behind the curtain and beyond the smoke and mirrors of every show, event or spectacle are a thousand intricately designed, cleverly constructed moving parts.
FORM IMAGINATION is a one-stop solution for the design, fabrication, transport and integration of products, sets and installations worldwide.
Originally established as NJW Designs in 2017 by Nathan J Weyers, our growing team of designers, builders and collaborators has worked on more than 300 projects from Sydney to Dubai.
For three years we’ve been working with both industry professionals and the community, transforming and illuminating all kinds of spaces. Our mission is to harness the potential of our combined services to revolutionise the way in which these spaces are imagined and formed.
So whether you’re looking to bring down the house, furnish a house or perhaps transport one somewhere new, FORM IMAGINATION can help.
THE PAST
Since we opened our workshop doors in January 2017 we have experienced a steady increase in demand for our services.
That first year we tackled 12 projects over 12 months. The following year we took on 50 projects in the same time period. In 2019 we experienced our most successful year, delivering over 270 projects - from production design for theatre shows and outdoor events to specialty automation effects and production installations. We spent over half the year on-site at different venues around the world, and our Ballarat-based workshop was operating at full capacity.
2020 began with the same intensity with the prospect of 48 projects, some in our capital cities and others taking us further abroad to Seattle, Auckland and Dubai.
Everything came to a halt in mid March when COVID struck and the entertainment industry (along with many others) fell silent. During this silence we looked for new ways to keep working and to use the tools at our disposal to fill needs created by the pandemic. This resulted in a flatpack furniture business formedbyfunction.com
THE BRAND
We have been working with Picture Thinking on a new identity to reflect the evolving business and team. Not wanting to remain a supply-only business, we were in need of a new name that would reflect the values and desires of our brand.
We wanted to ensure the new name would reflect our own creative potential and change in direction. And so FORM IMAGINATION was born.